Jack Trout

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Positioning: The Battle for Your Mind

by Al Ries & Jack Trout

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that...


The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

by Al Ries & Jack Trout

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.


Repositioning: Marketing in an Era of Competition, Change and Crisis

by Jack Trout & Steve Rivkin

Jack Trout’s timely follow up to his landmarkwork, Positioning!Competitiveness is at an all-time high and technology is drivingchange at exponentially faster and faster rates. Now is the time whenmarketers...


In Search of the Obvious: The Antidote for Today's Marketing Mess

by Jack Trout

This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:

Advertisers are criticized as people who...


Differentiate or Die: Survival in Our Era of Killer Competition

by Jack Trout & Steve Rivkin

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the...