James B. Twitchell

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Shopping for God: How Christianity Went from In Your Heart to In Your Face

by James B. Twitchell

Not so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet-to say nothing about politics....

Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld

by James B. Twitchell

Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand,...

Living It Up: Our Love Affair with Luxury

by James B. Twitchell

Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing four times faster...