Jay Baer

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Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Specialfrom Portfolio)

by Jay Baer & Erica Campbell Byrum

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.

Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead...


The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

by Jay Baer & Amber Naslund

The social web has changed the way we do business forever

The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response....


Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)

by Jay Baer & Darren Root

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.

Jay Baer defines "Youtility" as information and resources given away for free to build awareness...


Youtility: Why Smart Marketing Is about Help Not Hype

by Jay Baer

The difference between helping and selling is just two letters

If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only...