Jay Heinrichs

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Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

by Jay Heinrichs

Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step...


Thank You For Arguing, Revised and Updated Edition: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion

by Jay Heinrichs

For when you really have to get your point across…          

 

*Expanded and Revised: Including new chapters on leadership, Obama’s oratorical mastery, the pitfalls of apologies—and an “Argument...


Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever

by Jay Heinrichs

Yes, it’s true: you can learn how to be a verbal wizard!

 

Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe?  Ever read a great quote and think I could never...