Jeanne Liedtka

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The Designing for Growth Field Book: A Step-by-Step Project Guide

by Jeanne Liedtka, Tim Ogilvie & Rachel Brozenske

In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone...


Solving Problems with Design Thinking: Ten Stories of What Works

by Jeanne Liedtka, Andrew King & Kevin Bennett

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues...