Jeff Sauro

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Quantifying the User Experience: Practical Statistics for User Research

by Jeff Sauro & James R Lewis

Quantifying the User Experience: Practical Statistics for User Research offers a practical guide for using statistics to solve quantitative problems in user research. Many designers and researchers view usability...


Customer Analytics For Dummies

by Jeff Sauro

The easy way to grasp customer analytics

Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your...