Jim Blythe

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Business to Business Marketing Management: A Global Perspective: A Global Perspective

by Alan Zimmerman & Jim Blythe

Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge,...


CIM Coursebook Marketing Essentials

by Jim Blythe

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


CIM Coursebook 08/09 Marketing Essentials

by Jim Blythe

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...