Joan Magretta

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What Management Is

by Joan Magretta & Nan Stone

Whether you’re new to the field or a seasoned executive, this book will give you a firm grasp on what it takes to make an organization perform. It presents the basic principles of management simply, but not...


Understanding Michael Porter: The Essential Guide to Competition and Strategy

by Joan Magretta

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks...