John Elkington

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The Zeronauts: Breaking the Sustainability Barrier

by John Elkington

A world of 9 billion people by mid-century will demand fundamental changes in our mindsets, behaviors, cultures, and overarching paradigm. Just as our species broke the Sound Barrier during the 1940s and 1950s,...

The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World

by John Elkington & Pamela Hartigan

Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the...