John Kay

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Obliquity: Why Our Goals Are Best Achieved Indirectly

by John Kay

A leading economist charts the indirect road to happiness and wealth.

Using dozens of practical examples from the worlds of business, politics, science, sports, literature, even parenting, esteemed economist...


Foundations of Corporate Success: How Business Strategies Add Value

by John Kay

How did BMW recover from the edge of bankruptcy to become on of Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips's outstanding record...