John Westwood

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How to Write a Marketing Plan

by John Westwood

How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit,...


Building Your Business Through Export

by John Westwood

Building Your Business Through Export is a complete resource for new exporters as well as for those with more experience who are keen to develop their strategy.


How to Get Started in Export

by John Westwood

How to Get Started in Export is a practical introduction to exporting that takes the reader step by step through the process of gathering information, formulating an export plan and putting it into action.