John Westwood

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How to Write a Marketing Plan

by John Westwood

How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit,...


Building Your Business Through Export

by John Westwood

Building Your Business Through Export is a complete resource for new exporters as well as for those with more experience who are keen to develop their strategy.


Creating the Strategy: Winning and Keeping Customers in B2B Markets

by John Westwood

How to Get Started in Export is a practical introduction to exporting that takes the reader step by step through the process of gathering information, formulating an export plan and putting it into action.