John Wilmshurst

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Fundamentals of Advertising

by John Wilmshurst & Adrian Mackay

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated...


Fundamentals and Practice of Marketing

by Adrian Mackay & John Wilmshurst

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.

'The Fundamentals and Practice of Marketing'...