Justin Lewis

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The Ideological Octopus: An Exploration of Television and Its Audience

by Justin Lewis

Originally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television....


Constructing Public Opinion: How Political Elites Do What They Like and Why We Seem to Go Along with It

by Justin Lewis

Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and...