Kaye Sung Chon

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Business & economics (11)

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Education and Study aids (2)

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Tourism in Southeast Asia: A New Direction

by Kaye Sung Chon

Tourism in Southeast Asia: A New Direction focuses on the remarkable growth in international tourism seen here in recent years. While the state of tourism's growth and development varies greatly from one country...


Geography and Tourism Marketing

by Kaye Sung Chon

Geography and Tourism Marketing covers diverse geographical aspects of tourism marketing ranging from geographic segmentation of market segments to the issue of geographic scale of the destination area and the...


Tourism and Hotel Development in China: From Political to Economic Success

by Kaye Sung Chon, Ray J Pine & Terry Lam *Deceased*

Tourism and Hotel Development in China: From Political to Economic Success is a comprehensive guide to the development of the tourism industry in Mainland China following the end of the Cultural Revolution....


Hospitality Management Education

by Kaye Sung Chon, Clayton W Barrows & Robert H Bosselman

Help students succeed now and in the future in any aspect of the hospitality field!Hospitality Management Education focuses on the academic aspect of hospitality--the mechanisms of hospitality education programs,...


Vietnam Tourism

by Kaye Sung Chon & Arthur Asa Berger

Explore the travel/tourism possibilities of this exotic yet tourist-friendly country

Vietnam Tourism presents a unique ethnographic-semiotic analysis of some of the most important touristic icons in Vietnamese...


Handbook for Distance Learning in Tourism

by Kaye Sung Chon

The Handbook for Distance Learning in Tourism is a practical, down-to-earth guide to developing and using print-based and Internet-based flexible learning resources for courses where students rarely, if ever,...


Tourism in China

by Kaye Sung Chon, Zhang Guangrui & Alan A Lew

Tourism in China is a comprehensive study of tourism and the travel industry in China—past, present, and future. Since joining many of its Asia-Pacific neighbors in identifying tourism as a vehicle for socioeconomic...


Sex and Tourism: Journeys of Romance, Love, and Lust

by Kaye Sung Chon, Thomas Bauer & bob Mckercher

Written in a unique combination of academic and personal accounts, Sex and Tourism: Journeys of Romance, Love, and Sex takes you behind the scenes with motel owners, adventure travel guides, backpackers, and...


Marketing Your City U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan

by Kaye Sung Chon, Ronald A Nykiel & Elizabeth Jascolt

With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you'll discover how easy it is to market your hometown to potential tourists. You'll find a simple, sure-fire strategy proven...


The Tourism and Leisure Industry: Shaping the Future

by Kaye Sung Chon

Find out how the ways we live and work are changing the ways in which we play!

As populations grow and urbanization increases, social class, income, and ethnicity are influencing where and when people travel....


Consumer Behavior in Travel and Tourism

by Kaye Sung Chon, Abraham Pizam & Yoel Mansfeld

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight...


The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies

by Kaye Sung Chon

This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide...