Kaye Sung Chon

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The Practice of Graduate Research in Hospitality and Tourism

by Kaye Sung Chon

Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insight into different...


Convention Tourism: International Research and Industry Perspectives

by Kaye Sung Chon & Karin Weber

Stay up to date on international trends in convention tourism! Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry's key markets, combining insightful...


Tourism in Southeast Asia: A New Direction

by Kaye Sung Chon

Make the most of the potential for tourism and hospitality in Southeast Asia!Tourism is known as the world's fastest growing industry, but until now there has been precious little published on the industry as...


Geography and Tourism Marketing

by Kaye Sung Chon

Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important...


Tourism and Hotel Development in China: From Political to Economic Success

by Kaye Sung Chon, Ray J Pine & Terry Lam *Deceased*

Examine the reasons for the rapid growth of China’s tourism industry

Tourism and Hotel Development in China: From Political to Economic Success is a comprehensive guide to the development of the tourism industry...


Hospitality Management Education

by Kaye Sung Chon, Clayton W Barrows & Robert H Bosselman

Help students succeed now and in the future in any aspect of the hospitality field!Hospitality Management Education focuses on the academic aspect of hospitality--the mechanisms of hospitality education programs,...


Vietnam Tourism

by Kaye Sung Chon & Arthur Asa Berger

Explore the travel/tourism possibilities of this exotic yet tourist-friendly country

Vietnam Tourism presents a unique ethnographic-semiotic analysis of some of the most important touristic icons in Vietnamese...


Handbook for Distance Learning in Tourism

by Kaye Sung Chon

Deliver quality instruction to your students—on-campus or off

The Handbook for Distance Learning in Tourism is a practical, down-to-earth guide to developing and using print-based and Internet-based flexible...


Tourism in China

by Kaye Sung Chon, Zhang Guangrui & Alan A Lew

Examine China's impact on the world tourism market!

Tourism in China is a comprehensive study of tourism and the travel industry in China--past, present, and future. Since joining many of its Asia-Pacific neighbors...


Sex and Tourism: Journeys of Romance, Love, and Lust

by Kaye Sung Chon, Thomas Bauer & bob Mckercher

Explore the complex relationship between tourism and intimacy in this new book with a worldwide perspective!

With a unique combination of academic and personal accounts, Sex and Tourism: Journeys of Romance,...


Marketing Your City, U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan

by Kaye Sung Chon, Ronald A Nykiel & Elizabeth Jascolt

With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you'll discover how easy it is to market your hometown to potential tourists. You'll find a simple, sure-fire strategy proven...


The Tourism and Leisure Industry: Shaping the Future

by Kaye Sung Chon

Find out how the ways we live and work are changing the ways in which we play!

As populations grow and urbanization increases, social class, income, and ethnicity are influencing where and when people travel....


Consumer Behavior in Travel and Tourism

by Kaye Sung Chon, Abraham Pizam & Yoel Mansfeld

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight...


The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies

by Kaye Sung Chon

This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide...