Kevin Maney

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Trade-Off: Why Some Things Catch On, and Others Don't

by Kevin Maney & Jim Collins

A Fresh and Important New Way to Understand Why We Buy

Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just...


The Two-Second Advantage: How We Succeed by Anticipating the Future--Just Enough

by Kevin Maney & Vivek Ranadive

What made Wayne Gretzky the greatest hockey player of all time wasn’t his speed on the ice or the uncanny accuracy of his shots, but rather his ability to predict where the puck was going to be an instant...


Making the World Work Better: The Ideas That Shaped a Century and a Company

by Kevin Maney, Steve Hamm & Jeffrey O'Brien

Thomas J Watson Sr’s motto for IBM was THINK, and for more than a century, that one little word worked overtime. In Making the World Work Better: The Ideas That Shaped a Century and a Company , journalists...