Kit Yarrow

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Decoding the New Consumer Mind: How and Why We Shop and Buy

by Kit Yarrow

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising...


Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

by Kit Yarrow & Jayne O'Donnell

Discover the forces driving the decisions of today's most sought after consumers

According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY...