Larry Weber

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

by Larry Weber

Put digital business strategy at the center of your business

Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions,...

Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click

by Larry Weber

"Larry Weber has made an important contribution to helping any leader understand how to manage and protect reputation in a digital world. The influences on reputation have spun out of control, and this book...

Marketing to the Social Web: How Digital Customer Communities Build Your Business

by Larry Weber

An updated and expanded Second Edition of the popular guide to social media for the business community

Marketers must look to the Web for new ways of finding customers and communicating with them, rather than...