Lauren Vaccarello

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The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers

by Adam Berke, Gregory Fulton & Lauren Vaccarello

How to reach the 98 percent of people who leave your website without converting sales

The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave...


Complete B2B Online Marketing

by William Leake, Lauren Vaccarello & Maura Ginty

Learn to take full advantage of search and social media for B2B marketing

Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media...