Lerzan Aksoy

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The Wallet Allocation Rule

by Timothy L. Keiningham, Lerzan Aksoy, Luke Williams & Alexander J. Buoye

Customer Loyalty Isn't Enough—Grow Your Share of Wallet

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by...


The Wallet Allocation Rule: Winning the Battle for Share

by Timothy L. Keiningham, Lerzan Aksoy & Luke Williams

Customer Loyalty Isn't Enough-Grow Your Share of Wallet

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid...