Luke Williams

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Disrupt: Think the Unthinkable to Spark Transformation in Your Business, Portable Documents

by Luke Williams

For more and more companies in a world that's changing fast, there’s only one way to win the game: transform it entirely. For anyone who wants to thrive in this new order, this requires a revolution in thinking--a...


How to Craft a Disruptive Hypothesis: Be Wrong at the Start to Be Right at the End

by Luke Williams

This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats.

Where revolutionary innovations...


What Disruptive Thinking Is, and Why You Should Be Doing It

by Luke Williams

This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats.

Why incremental change is a recipe...


The Echo Chamber: A Novel

by Luke Williams

An evocative and exquisitely written debut novel about family, empire and money.

Impressive in its scope and ambition, this first novel is at once a family saga, a book that reimagines the myth of the empire,...


The Wallet Allocation Rule: Winning the Battle for Share

by Timothy L. Keiningham, Lerzan Aksoy & Luke Williams

Customer Loyalty Isn't Enough—Grow Your Share ofWallet

The Wallet Allocation Rule is a revolutionary, definitiveguide for winning the battle for share of customers' hearts, minds,and wallets. Backed by rock-solid...