Lynn R Kahle

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Euromarketing and the Future

by Erdener Kaynak & Lynn R Kahle

Be prepared for the future of international marketing!

The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you...


Marketplace Lifestyles in an Age of Social Media: Theory and Methods

by Lynn R Kahle & Pierre Valette-Florence

Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current...