MaryLee Sachs

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The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers

by MaryLee Sachs

MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital...


The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers

by MaryLee Sachs

MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital...


What the New Breed of CMOs Know That You Don't

by MaryLee Sachs

This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ‘up their game', and as such it provides a range of ideas, concepts, approaches and...