MaryLee Sachs

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What the New Breed of CMOS Know That You Don't

by MaryLee Sachs

MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Knows that You Don't speaks to the...


The Changing Mo of the Cmo: How the Convergence of Brand and Reputation Is Affecting Marketers

by MaryLee Sachs

Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making...