Matthew Dixon

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The Challenger Sale: Taking Control of the Customer Conversation

by Matthew Dixon & Brent Adamson

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers....


The Effortless Experience: Conquering the New Battleground for Customer Loyalty

by Matthew Dixon, Nick Toman & Rick DeLisi

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?

In their acclaimed bestseller The Challenger...


The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

by Brent Adamson, Matthew Dixon & Pat Spenner

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being...