Matthew Housden

Direct Marketing in Practice

by Matthew Housden & Brian Thomas

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers.

The book shows how to:

· Plan a direct marketing...

CIM Coursebook 06/07 Marketing Research and Information

by Matthew Housden

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently...

CIM Coursebook 05/06 Marketing Research and Information

by Matthew Housden

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...

CIM Coursebook Marketing Information and Research

by Matthew Housden

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...

CIM Coursebook 07/08 Marketing Research and Information

by Matthew Housden

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...

Marketing Research for Managers

by Sunny Crouch & Matthew Housden

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can...

CIM Coursebook 08/09 Marketing Research and Information

by Matthew Housden

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...

CIM Coursebook 08/09 Marketing Information and Research

by Matthew Housden

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...

CIM Coursebook: Project Management in Marketing

by Elwyn Cox, Matthew Housden & Lynn Parkinson

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing....

Direct and Digital Marketing in Practice

by Brian Thomas & Matthew Housden

Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques available to skilled direct marketers.

Fully updated...