Michael Becker

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Mobile Marketing For Dummies

by Michael Becker & Arnold

Straightforward advice on building and launching a mobile marketing plan

Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating,...


Web Marketing All-in-One For Dummies

by Arnold, Michael Becker, Marty Dickinson & Ian Lurie et al.

Build an online presence for your business with web marketing

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their...