Michael Silverstein

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The $10 Trillion Prize: Captivating the Newly Affluent in China and India

by Michael Silverstein & Abheek Singhi

Meet your new global consumer

You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?...


Women Want More

by Michael Silverstein, Michael J. Silverstein, Kate Sayre & John Butman

Haven't women gotten everything they want? Economic power? Social influence? Business clout?

Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein...


Creatures of Politics: Media, Message, and the American Presidency

by Michael Lempert & Michael Silverstein

It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo....