Mike Dulieu

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The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers

by Patrick Corsi & Mike Dulieu

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching...


The Marketing of Technology Intensive Products and Services

by Patrick Corsi & Mike Dulieu

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching...