Moira Clark

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Business Success Through Service Excellence

by Moira Clark & Susan Baker

The text is aimed at CEOs and all executive management, however the scope of the material will engage the entire organization. The authors identify the key ingredients of service excellence and show how leading...

Relationship Marketing

by Helen Peck, Martin Christopher & Moira Clark

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.

Alongside 'Relationship Marketing: bringing quality, customer service...