Monika Hestad

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Branding and Product Design: An Integrated Perspective

by Monika Hestad

Why do winning brands appear to be more creative and authentic than less successful ones?

Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding...


Branding and Product Design: An Integrated Perspective

by Monika Hestad

Why do winning brands appear to be more creative and authentic than less successful ones? Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding...