Muzaffer Uysal

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Tourist Customer Service Satisfaction

by Francis Noe & Muzaffer Uysal

Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about people, how they relate to one another, fulfill each other's...


Recent Advances in Tourism Marketing Research

by Kaye Sung Chon, Muzaffer Uysal & Daniel Fesenmaier

In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances...


Current Issues and Development in Hospitality and Tourism Satisfaction

by Muzaffer Uysal & John A Williams

Stay ahead of your customers as their service expectations change!

In Current Issues and Development in Hospitality and Tourism Satisfaction, experts from the field explore customer satisfaction strategies,...