Nigel Morgan

Best Selling

icon Subscribe to feed

Browse

Best Selling

New Releases

 

Contributor

Delete Nigel Morgan

 

Non-Fiction

Business & economics (4)

Nature, recreation and sports (1)

 

Price

All

Free

Below $ 5

$ 5 - $ 10

$ 10 - $ 15

Delete Price range

From :
To :
OK

 

Language

English (4)

French (0)

German (0)

Spanish (0)

Italian (0)

 

Protection

All (4)

DRM Free (0)

DRM (4)

More options

Advertising in Tourism and Leisure

by Nigel Morgan & Annette Pritchard

'Advertising in Tourism and Leisure' brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising...


Destination Branding

by Nigel Morgan, Annette Pritchard & Roger Pride

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate...


Advertising in Tourism and Leisure

by Nigel Morgan & Annette Pritchard

'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and...


Destination Brands

by Nigel Morgan, Annette Pritchard & Roger Pride

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential...