Noah Goldstein

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Yes!: 50 Secrets from the Science of Persuasion

by Noah Goldstein & Professor Robert B. Cialdini

Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though,...


The small BIG: small changes that spark big influence

by Steve J. Martin, Noah Goldstein & Robert Cialdini

At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request,...