Paul Ormerod

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Why Most Things Fail: Evolution, Extinction and Economics

by Paul Ormerod

With the same originality and astuteness that marked his widely praised Butterfly Economics, Paul Ormerod now examines the “Iron Law of Failure” as it applies to business and government–and explains what...


Butterfly Economics: A New General Theory of Social and Economic Behavior

by Paul Ormerod

Why did VHS, an inferior video recording technology, succeed in the marketplace, driving the superior Betamax out of business? Why do big-budget, acclaimed movies sometimes flop at the box office, while low-budget,...


Positive Linking

by Paul Ormerod

According to Paul Ormerod, author of the bestselling Butterfly Economics and Why Most Things Fail, the mechanistic viewpoint of conventional economics is drastically limited - because it cannot comprehend the...


Why Most Things Fail

by Paul Ormerod

From the best-selling author of The Death of Economics and Butterfly Economics, a ground-breaking look at a truth all too seldom acknowledged: most commercial and public policy ventures will not succeed. Paul...