Paul Ormerod

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Positive Linking: How Networks Can Revolutionise the World

by Paul Ormerod

According to Paul Ormerod, author of the bestselling Butterfly Economics and Why Most Things Fail, the mechanistic viewpoint of conventional economics is drastically limited - because it cannot comprehend the...


Why Most Things Fail: Evolution, Extinction and Economics

by Paul Ormerod

With the same originality and astuteness that marked his widely praised Butterfly Economics, Paul Ormerod now examines the “Iron Law of Failure” as it applies to business and government–and explains what...


Butterfly Economics: A New General Theory of Social and Economic Behavior

by Paul Ormerod

Why did VHS, an inferior video recording technology, succeed in the marketplace, driving the superior Betamax out of business? Why do big-budget, acclaimed movies sometimes flop at the box office, while low-budget,...