Paul Temporal

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Asia's Star Brands

by Paul Temporal

ASIA'S STAR BRANDS

Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fills this gap,...


Advanced Brand Management: Managing Brands in a Changing World

by Paul Temporal

Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on...


Islamic Branding and Marketing: Creating A Global Islamic Business

by Paul Temporal

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent...