Pauline Maclaran

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Critical Marketing

by Pauline Maclaran & Michael Saren

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This...


Contemporary Issues in Marketing and Consumer Behaviour

by Elizabeth Parsons & Pauline Maclaran

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many...