Pete Koomen

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A / B Testing: The Most Powerful Way to Turn Clicks Into Customers

by Dan Siroker & Pete Koomen

How Your Business Can Use the Science That Helped Win the White House

The average conversion rate-the rate at which visitors convert into customers-across the web is only 2%. That means it's likely that 98%...


A / B Testing

by Dan Siroker & Pete Koomen

How Your Business Can Use the Science That Helped Win the White House

The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that...