Peter S. Cohan

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You Can't Order Change: Lessons from Jim McNerney's Turnaround at Boeing

by Peter S. Cohan

The first book to explore the unique leadership style of Boeing's acclaimed CEO

Jim McNerney was one of Jack Welch's top protégés at General Electric and a finalist to replace the retiring Welch as CEO. McNerney...


Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision

by Peter S. Cohan

A celebrated professor and practitioner of entrepreneurship provides the definitive handbook on entrepreneurial strategy. Based on more than 150 case studies of successful business that started from the ground...