Peter Shankman

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Customer Service: New Rules for a Social-Enabled World

by Peter Shankman

Use Social and Viral Technologies to Supercharge your Customer Service!

 

Using social media, you can deliver amazing customer service–and generate an army of fans who’ll promote you in good times, and...


Can We Do That!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them

by Peter Shankman

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most...


Nice Companies Finish First

by Peter Shankman

The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesn’t pay to be a jerk—to employees, customers, competitors, or anyone...