Peter Steidl

Waking the Giant

by Peter Steidl

Brand maturity is not inevitable.

Waking the Giant challenges current thinking and practice when it comes to achieving growth with mature brands.

This book convincingly demonstrates that the challenge of revitalising...

Waking the Giant

by Peter Steidl

Brand maturity is not inevitable.

Waking the Giant challenges current thinking and practice when it comes to achieving growth with mature brands.

This book convincingly demonstrates that the challenge of revitalising...

Waking the Giant: Revitalising the Mature Brand

by Peter Steidl

Brand maturity is not inevitable.

Waking the Giant challenges current thinking and practice when it comes to achieving growth with mature brands.

This book convincingly demonstrates that the challenge of revitalising...

Survive, Exploit, Disrupt: Action Guidelines for Marketing in a Recession

by Peter Steidl

Recessions -- there may not be anything we can do to stop them, but we have plenty of choices when it comes to our response.

During a recession too much time can be spent trying to guess what impact it may have,...