Phil Baker

Invention Isn't Everything: Consumer Design Rules

by Phil Baker

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

The invention is often just 5% of what's involved in making a product...

Distribution: A Short Guide to Getting Your New Product or Invention to Customers

by Phil Baker

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

This Element is an excerpt from From Concept to Consumer: How to Turn...

The Basics of Product Design Development

by Phil Baker

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

A quick, practical, step-by-step overview of today's winning product...

You've Released a Successful New Product...Now What?

by Phil Baker

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Simple calculations that spot powerful market trends early, so there's...

Just Develop It!: Managing the Fast-Track New Product Team

by Phil Baker

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

What it really means to see risk as opportunity: the unforgettable story...

What You Need to Know Before Beginning Product Design Development

by Phil Baker

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Learn why trend following consistently remains your best investment...

The Role of Marketing in Launching New Products

by Phil Baker

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Maximize your new product’s chances of success by optimizing the role...

Outsourcing: Some Ideas about When and Why to Do It

by Phil Baker

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Projects in context: What should your projects aim to achieve, and how...

Design Matters-A Lot: Don't Develop Products Without It!

by Phil Baker

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Get outside your airtight cocoon of assumptions, beliefs, and worldviews—and...

The Book of Absinthe: A Cultural History

by Phil Baker

La Fee Verte (or "The Green Fairy") has intoxicated artists, poets, and writers ever since the late eighteenth century. Stories abound of absinthe's druglike sensations of mood lift and inspiration due to the...