Philip Kotler

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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

by Philip Kotler & Nancy Lee

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business...


Why Poverty Hurts Every One of Us

by Philip Kotler & Nancy R. Lee

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Why global poverty is more than an abstract moral issue: the surprising,...


Marketing in the Public Sector: A Roadmap for Improved Performance, Adobe Reader

by Nancy R. Lee & Philip Kotler

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so...


Marketing Places

by Philip Kotler

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" --...


Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System

by Philip Kotler, Joel Shalowitz & Robert J. Stevens

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors...


Market Your Way to Growth: 8 Ways to Win

by Philip Kotler & Milton Kotler

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters

With the developed world facing slow economic growth, successfully competing for a limited...


Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

by Philip Kotler, David Hessekiel & Nancy Lee

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to...


Marketing 3.0: From Products to Customers to the Human Spirit

by Philip Kotler

Understand the next level of marketing

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are...


Kotler On Marketing: How To Create, Win, and Dominate Markets

by Philip Kotler

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his...