Philip Kotler

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Why Poverty Hurts Every One of Us

by Philip Kotler & Nancy R. Lee

This Element is an excerpt from Up and Out of Poverty: The Social Marketing Solution (ISBN: 9780137141005) by Philip Kotler and Nancy R. Lee. Available in print and digital formats.

 

Why global poverty is...


Marketing in the Public Sector: A Roadmap for Improved Performance

by Nancy R. Lee & Philip Kotler

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so...


Marketing Places

by Philip Kotler

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" --...


Kotler On Marketing: How To Create, Win, and Dominate Markets

by Philip Kotler

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his...


A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation

by Philip Kotler, Francois Maon & Adam Lindgreen

Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social...


Marketing 3.0

by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan

Understand the next level of marketing

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are...


Good Works!

by Philip Kotler, David Hessekiel & Nancy Lee

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up...


Winning Global Markets

by Philip Kotler & Milton Kotler

A new marketing paradigm focuses on the concentrated economic power of 600 global cities.

City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction...


Marketing Insights from A to Z

by Philip Kotler

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike

In Marketing Insights from A to Z, Philip Kotler, one of the undisputed...


Market Your Way to Growth

by Philip Kotler & Milton Kotler

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters

With the developed world facing slow economic growth, successfully competing for a limited...


Strategic Marketing For Health Care Organizations

by Philip Kotler, Joel Shalowitz & Robert J. Stevens

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors...


Corporate Social Responsibility

by Philip Kotler & Nancy Lee

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business...