Philip R. Holden

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Marketing and PR: Getting Customers and Keeping Them...Without Breaking the Bank

by Nick Wilde & Philip R. Holden

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a...


Virtually Free Marketing

by Philip R. Holden

Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from ’impact’ to ’engagement’...