Rajendra Sisodia

The Rule of Three: Surviving and Thriving in Competitive Markets

by Jagdish Sheth & Rajendra Sisodia

Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples:

• McDonald's, Burger King, and...

The 4 A's of Marketing

by Jagdish Sheth & Rajendra Sisodia

The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers:...