Rajendra Sisodia

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The Rule of Three: Surviving and Thriving in Competitive Markets

by Jagdish Sheth & Rajendra Sisodia

Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples:

  • McDonald's, Burger King, and...


Conscious Capitalism: Liberating the Heroic Spirit of Business

by John Mackey & Rajendra Sisodia

A New York Times and Wall Street Journal Bestseller

In this book, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both...


The 4 A's of Marketing

by Jagdish Sheth & Rajendra Sisodia

The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers:...