Robert W. Bly

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The Copywriter's Handbook

by Robert W. Bly

The classic guide to copywriting, now in an entirely updated third edition

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising...


Public Relations for Dummies

by Eric Yaverbaum, Robert W. Bly & Ilise Benun

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers...


Start Your Own Home Business After 50: How to Survive, Thrive, and Earn the Income You Deserve

by Robert W. Bly

Written for people who are old enough to know who they are, what they want, and what skills they are best at, this guide shows exactly how to build a successful and profitable business. Older people are among...


Secrets of a Freelance Writer

by Robert W. Bly

The definitive guide to becoming a successful freelance writer, now in an updated and expanded third edition

Secrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial...


Selling Your Services

by Robert W. Bly

If you sell any kind of service, whether professional, personal, or technical, this book will give you the information you need to bring in large numbers of sales at the fees you want.