Robin Lowe

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CIM Coursebook 08/09 Strategic Marketing Decisions

by Isobel Doole & Robin Lowe

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


CIM Coursebook 06/07 Strategic Marketing Decisions

by Isobel Doole & Robin Lowe

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to...


Enterprise: Entrepreneurship and Innovation

by Robin Lowe & Sue Marriott

Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation....


CIM Coursebook Strategic Marketing Decisions

by Isobel Doole & Robin Lowe

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...