Rom Brafman

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Sway: The Irresistible Pull of Irrational Behavior

by Rom Brafman & Ori Brafman

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Why is it so difficult to sell a plummeting stock or...


Succeeding When You're Supposed to Fail: The 6 Enduring Principles of High Achievement

by Rom Brafman

IN COUNTLESS STUDIES, PSYCHOLOGISTS HAVE DISCOVERED A SURPRISING FACT:

 

For decades they assumed that people who face adversity—a difficult childhood, career turbulence, sudden bouts of bad luck—will succumb...


Click: The Forces Behind How We Fully Engage with People, Work, and Everything We Do

by Rom Brafman & Ori Brafman

You know the feeling. You meet someone new—at a party or at work—and you just hit it off. There is an instant sense of camaraderie.

 

In a word, you “click.”

 

From the bestselling authors of Sway, Click...