Ronald D. Smith

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Strategic Planning for Public Relations, Fourth Edition

by Ronald D. Smith

This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions,...


Mediawriting: Print, Broadcast, and Public Relations

by W. Richard Whitaker, Janet E. Ramsey & Ronald D. Smith

MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and...