Sandy Carter

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Get Bold: Using Social Media to Create a New Type of Social Business

by Sandy Carter

“For crying out loud, IBM ‘gets’ social media. Don’t you think it’s about time that you do? This is the book to get you started.”

--Guy Kawasaki, author of Enchantment

 

“Get Bold is...a book to...


The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

by Sandy Carter

"Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind."

–Chris Trimble, Adjunct Associate Professor...


The New Language of Business: SOA & Web 2.0

by Sandy Carter

  • There is now a direct, provable link between an organization’s flexibility and business performance. To optimize flexibility, companies must achieve unprecedented levels of integration and automation of...