Sasha Issenberg

The Sushi Economy: Globalization and the Making of a Modern Delicacy

by Sasha Issenberg

Now in paperback, the highly acclaimed exploration of sushi's surprising history, global business, and international allure

One generation ago, sushi's narrow reach ensured that sports fishermen who caught tuna...

The Victory Lab: The Secret Science of Winning Campaigns

by Sasha Issenberg

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.

Renegade thinkers are crashing the gates of a venerable American...

Rick Perry and His Eggheads: Inside the Brainiest Political Operation in America, A Sneak Preview from The Victory Lab

by Sasha Issenberg

A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people vote--revealing a new side of a...