Seth Godin

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Tribes: We Need You to Lead Us

by Seth Godin

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political,...


Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter

by Seth Godin

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy...


Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas

by Seth Godin

As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts,...


Linchpin: Are You Indispensable?

by Seth Godin

"This is what the future of work (and the world) looks like. Actually, it's already happening around you." -Tony Hsieh, CEO, Zappos.com

In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers...


Free Prize Inside: How to Make a Purple Cow

by Seth Godin

How to find the ?soft innovation? that will make your product, service, school, church, or career worth talking about

We live in an era of too much noise, too much clutter, too many choices, and too much spam....


Meatball Sundae: Is Your Marketing out of Sync?

by Seth Godin

?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it?s shiny and new.?

Wait. According to bestselling author Seth...


Unleashing the IdeaVirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers do the Marketing Thing for You.

by Seth Godin & Malcolm Gladwell

The book that sparked a marketing revolution.

"This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for...


The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

by Seth Godin

The old saying is wrong—winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really...


All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

by Seth Godin

Seth Godin's three essential questions for every marketer:

"What's your story?"

"Will the people who need to hear this story believe it?"

"Is it true?"

All marketers tell stories. And if they do it right,...


Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012

by Seth Godin

"We're surrounded by people who are busy getting their ducks in a row, waiting for just the right moment. . . . Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that...


The Icarus Deception: How High Will You Fly?

by Seth Godin

In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art

 

Everyone knows that Icarus’s father made him wings and told him not to fly too close...


Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Chan

by Seth Godin

You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve.

Evolution can be unleashed in your organization,...